Many salons and practices still keep their bookings in a paper diary, on the phone and in text messages. The owner answers calls in the middle of a treatment, and a slot the client forgets stays empty. Large booking platforms solve this, but they take a commission and show the client competing salons next to yours.

Appointa gives each business its own public booking page at appointa.hr/s/business-name, with services, prices, team and opening hours. Clients pick a service, a staff member and a free slot and book in about a minute, without creating an account. The booking lands in the shared calendar right away, and the day before, the client gets a reminder in the app or by e-mail, or by SMS if the business wants it. To start faster, Appointa has ready-made price lists for 29 industries and a demo business filled with sample data.

Next to the calendar are tools that fill the schedule: a waitlist that tells the first client in line when a slot opens up, promo codes, a loyalty programme, gift vouchers and visit packages. Studios and practices get group sessions with a set number of places, plus room and equipment booking. Clients and staff talk in a built-in chat, and reports show revenue, the most booked services and each staff member's numbers. Businesses in Croatia can issue fiscalised invoices straight from Appointa.

Appointa runs in the browser and as two mobile apps for iOS and Android. Appointa Pro is for the owner and the team: calendar, clients, messages and the day's takings. The Appointa app is for clients: bookings, reminders, vouchers and loyalty. The interface and the user manual are in Croatian and English, and data is stored on servers in the EU. The app includes 12 interactive guided tours and an AI assistant, and there are 97 video tutorials in English and 109 in Croatian on YouTube.

Appointa has been developed by Ivan Babić in Zagreb, Croatia, since May 2026. He wanted a small salon to get the same tool as the big chains, without a commission on every booking and without a platform that shows its clients the competition. The Starter plan is free for up to 30 appointments a month and one staff member. Pro costs €20 a month or €180 a year, and Premium €40 a month or €360 a year.
